SEO Copywriting Services: How They Work (+ FAQs)

When it comes to growing your brand, content marketing should be top-of-mind. From building brand awareness to becoming a thought leader and impacting performance results, content is important for every successful business to invest in. With so many different strategies and specialties, it can be hard to know which copywriting service is right for you. SEO copywriting might just be the missing key to your marketing strategy. 

We’ve put together some of the most frequently asked questions about SEO copywriting services and how investing in content marketing can grow your team’s results.

What Are SEO Copywriting Services?

SEO copywriting services include the help of professional writing and search engine optimization skills. Copywriters with a deep understanding of SEO create compelling content for businesses while following organic marketing best practices. Put simply, SEO copywriting is the art of combining content writing and search engine optimization to produce a high-quality content strategy that converts. SEO copywriting services are different from traditional copywriting services as they focus on the organic traffic of your marketing strategy, rather than just brand writing. 

But there is good, better, and best when it comes to copywriters. While many claim to understand SEO with mere basic knowledge of keywords, there’s a lot more that goes into quality content that ranks on Google. When used to build top-of-funnel content, SEO copywriting can bring new users to your site, grow your contact list, and ultimately lead to more site conversions. 

Who Needs SEO Copywriting Services?

When it comes to knowing if you need SEO copywriting services, the short answer is that you probably do. Anyone who isn’t currently executing an SEO strategy is missing out on viable organic traffic to bring new customers to your site. That said, there are a few key questions you can ask yourself to gauge whether SEO copywriting can help you:

Do you have an e-commerce site? Those who have an e-commerce site are missing out on global traffic fed through organic search. So if you have any type of e-commerce site, odds are you could be capitalizing on organic traffic.

Do you have a local brick-and-mortar store? Whether or not you have both a brick-and-mortar and an e-commerce store, SEO can help you attract local search. Keywords such as “Restaurants near me” can attract new customers to your store, increasing your traffic and physical sales.

Does your business have authority? When talking about authority in an SEO capacity, keyword tools like Moz and Ahrefs rate websites on authority out of 100. Authority is gauged by how much content you have on your site, the quality of said content, the number of external sites linking to yours, and a range of other aspects. If you have low authority compared to your competitors, it’s important you put an SEO strategy in place to increase your authority in the eyes of search engines.

Additional SEO Copywriting Services FAQs

Now that you know what SEO copywriting services are, you may be wondering what’s included in the process and the next steps to getting started. We’ve put together a few of the most frequently asked questions about SEO copywriting to give you a deeper understanding of how it works.

How Do You Write SEO Copy?

SEO copywriting takes many years to perfect. Not every freelance copywriter understands SEO and now every SEO understands copywriting. It’s unique to find a consultant or agency that has perfected both art forms. So when it comes to writing SEO copy, not everyone can easily jump in.

The first step is to understand the purpose of your copy. Consider who your target market is, what they’re searching for, and where they are in the buying process. Once you understand the fundamentals behind the content you want to create, you can work on including relevant search terms in long-form content like blogs and landing pages.

What’s Included in the SEO process?

When it comes to SEO, there are a few basic components that make up the research process. Though keywords are an important part of the process, too many marketers don’t quite understand how they fit into the overall SEO strategy. Among keywords, domain authority, linking domains, and quality of content are all factors that play a role in the SEO process.

How Do You Get Started With SEO?

To get started with SEO, you first need to know how your audience is searching for your products. This is typically done using a competitive content analysis to compare how your competitors are being found. You can use these insights to create blogs and landing pages targeting those relevant search terms. 

Once you have a list of target keywords, you can begin creating content. Long-tail keywords should be targeted using bottom-of-funnel content types such as blogs. Parent keywords, depending on the search intent, should be targeted on landing pages or product pages. Since the process can be challenging to get just right, hiring an SEO consultant is a great way to get the ball rolling without becoming overwhelmed.

How SEO Copywriting Impacts Results

There’s no question that every business wants to level up performance. From conversion rate to traffic volume and revenue, it’s hard to know how to achieve the results you’re looking for. The best part of SEO copywriting services is that it focuses on driving organic results and building brand awareness. With the right SEO content strategy, you can take your business to the next level and drive more organic results than you ever thought possible.

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